In short, Search Engine Optimization (SEO) is the practice of optimizing your website in order to rank better organically online. SEO however, is so much more than this. Notch Solutions utilizes both On-Page SEO and Off-Page SEO to ensure your business is being found by both search engines and your target audience.

You can build a beautiful website but if it’s not optimized for SEO, search engines won’t find you and you’ll never rank. Therefore, If you’re not ranking for the keywords that you want your customers to find you for, then what’s the point of having that beautiful website?

Have you ever gone to Page 7 on Google to find a product or service? The answer to this question is most likely “no”, and you’re not alone. Above all, If you want to get to that coveted Page 1, you’ll need to optimize your website for SEO, plain and simple.

At Notch Solutions, much like our Web Design, Marketing, and Social Media approaches; our SEO is comprehensive and well-planned.

First, our team performs standard industry and competitor research. Secondly, we use both proprietary software and industry best practices to build an SEO strategy that fits your budget!

As a small business, we understand the importance of budget management, which is why we work with you around what you can afford. In other words, there is no cookie-cutter approach at Notch Solutions, everything is customized to your needs.

Paid marketing is done through Facebook Ad Manager. These are ads created on Facebook’s platform that are shown across Facebook, Instagram, YouTube, and more! Facebook’s Paid ads have different marketing objectives, all of which we utilize for your paid campaign.

Traffic ads, Lead Generation, Remarketing, you name it; Notch Solutions does it all! During your kick-off call with your project manager, your goals and vision will be discussed. Afterward, our team builds a Paid campaign that fits your budget and delivers results.

Perhaps even more important than Paid Advertising is your Organic presence online. Organic Social Media Marketing is organic posts to your business page, sharing blogs, industry buzz, your latest products, etc; to an audience that’s already following you.

Social media marketing is important for two very big reasons; Brand Equity and Brand Awareness.

Brand awareness refers to how well your brand is remembered by your audience. Your brand equity is the value your brand has as a result of the marketing activities you do, both past and present.

Both brand equity and brand awareness can be accomplished by our extremely effective Social Media Marketing campaigns.

That’s ok! Many of our current PPC clients tried Google Ads on their own before joining Notch Solutions; Oftentimes wasting their money, which left them thinking Google Ads doesn’t work!

Wrong! Google Ads does work, in fact, it works incredibly well. Notch Solutions takes a comprehensive approach to your Google Ads campaign. PPC is anything but “set-it-and-forget-it”, it takes a dedicated team of professionals, like Notch Solutions, to properly manage and optimize a well-tuned campaign.

At Notch Solutions, we don’t simply throw a campaign up and hope it works. Therefore, everything from keyword research, negative keywords, bid management, extensions, and more, require daily management.

Our Google PPC Ads management is designed to bring your small business to the next level.

Already have a Google Ads campaign? Great! Let our team of experts perform a Google Ads audit for you! We’ll highlight some of the mistakes you’re making. In addition, our team will design a customized plan to optimize your campaign that fits your budget!