Problems
Fluctuating order volume, limited visibility on key terms and increasing competition. Previous efforts didn’t have the joined up and tailored approach to drive growth and get decent ROI on ad spend.
Approach
Notch Solutions used a two pronged approach:
- SEO: Keyword research, on-page and off-page optimisation, content strategy and technical SEO to increase organic traffic.
- Google AdWords: Targeted pay-per-click (PPC) campaigns to reach high intent audiences. This involved keyword refinement, budget optimisation, ad copy improvement and A/B testing to get the best performing ads to the top.
Results
During the period Notch Solutions achieved:
- Orders up 22.28%: The number of orders increased significantly, showing the increased traffic conversion from optimised SEO and well run PPC campaigns.
- Revenue up 19.68%: Total revenue $92,168.81, showing the power of targeted advertising and better search rankings.
Summary
The performance report above shows the results of Notch Solutions’ hard work. The increase in orders and revenue means more customer acquisition and better ROI from the combined strategies. The upwards trend also shows how organic and paid search can work together to get better overall performance.
Conclusion
The client got more orders and revenue through the data driven and targeted approach from Notch Solutions. This is what tailored SEO and Google AdWords management can deliver.