Looking to increase your brand equity and brand awareness with Social Media Marketing?
Notch Solutions offers South Floridas most comprehensive approach to social media marketing services. Both in the form of Facebook Ads and Organic Social to increase your brand equity and brand awareness.
Differences Of Brand Awareness vs. Brand Equity
Brand awareness refers to how well your brand is recalled by your target audience. Your brand equity is the value your brand has as a result of marketing activities. Effective brand equity and brand awareness can be accomplished by our extremely effective Social Media Marketing campaigns.
First, Notch Solutions identifies your current brand strength online by analyzing your current approach and strategies. Next, we identify the areas of improvement and create a customized strategy for your campaign. Finally, we begin the implementation of your Social Media Marketing strategy.
Social Media Marketing: Paid vs. Organic
There are two forms to Social Media Marketing; Organic Social and Paid Social. Paid Social through Facebook Ads management, is a phenomenal way to reach new audiences.
You can’t have a truly successful social media presence without also having an Organic presence as well.
An Example Of Poor Social Media Marketing
Imagine this first scenario, you’re on Facebook or Instagram and you see an ad from “Jim’s Shoe Store” for a really cool pair of sneakers. The color, price, everything about the sneakers look perfect.
You’ve never heard of Jim’s Shoe Store before so you click the ad and go to their Business Page. You see they haven’t posted anything since 2017, there are no reviews for the sneakers you want to buy and their phone number on their business page doesn’t even work!
An Example Of Great Social Media Marketing!
In the second scenario, you’re on Social Media and you see an ad for the same pair of sneakers, This time, it’s “Tim’s Shoe Store”. (Tim’s smart and uses Notch Solutions for his Social Media Marketing campaign).
The sneakers are the perfect size and color but the price is more than you wanted to spend. You remember seeing their ads before so you click the ad and go to Tim’s Facebook Business page. You see that they just posted a 10% off promo code for the sneakers on their FB page yesterday!
As a matter of fact, they seem to post new product lines, promotions, and updates frequently. You see lots of positive reviews on the shoes, you click the promotion post and go directly to a product page!
Now, who are you more likely to buy the pair of sneakers from, Jim’s or Tim’s?
Of course, you’re more likely to buy from Tim’s Shoe Store! That is how brand equity and brand awareness works with Social Media Marketing!