Facebook Marketing & Advertising: Reaching Your Target Audience

Now more than ever, Facebook Marketing is essential to properly advertise your business online. There are several different marketing objectives that can be accomplished with a successful Facebook marketing campaign.

Lead generation, traffic, and engagement campaigns, to name a few are all marketing objectives that can be accomplished with a Facebook Marketing and Advertising campaign.

Similarly, and perhaps the most important reason to run an effective Facebook Marketing and Advertising campaign are building brand equity and brand awareness.

Paid Facebook Advertising vs. Organic Social Media Marketing

Organically posting to your Facebook Business page is very important. An organic social media marketing consisting of keeping your Facebook Business page updated and posting to your followers.

Social Media Marketing is much more than updating your Facebook Business page and occasionally sharing posts to your audience.

You know your current clients. Reaching them is simple. So is marketing to the masses. However, it can be incredibly valuable to advertise your products and services to a more targeted audience.

There are several ways that Facebook marketing allows you to be more productive is to create custom audiences, lookalike audiences, and remarketing campaigns.

Facebook Custom Audiences

Facebook advertising can help you reach your existing customers and targets by compiling a custom audience on which to focus. The basis for a custom audience lies in your contact management system. In other words, this list is a combination of your customers and targets. Therefore, by identifying these business or individual Facebook profiles, you can carefully direct your advertising specifically to them. 

Above all, Facebook can reach a group that you already know is an appropriate target for your specific products or services. Therefore, it’s an excellent place to begin your advertising.

Facebook Lookalike Audiences

Custom audiences can serve as the basis for the creation of a lookalike audience. Your custom audience has specific shared characteristics that drive their interest in your product or service. First off, you need to identify this specific audience. Afterward, a new group of Facebook users who share these traits can be identified. 

This resulting group is your lookalike audience. They are individuals or businesses who have very specific traits that mirror your custom audience. This makes them the ideal source for identifying new opportunities and building your business.

Even better, we can help you control a number of important factors when creating this group. For example, parameters can be set based on geography. So, if your business only operates in North America, you would not want to include prospects in other countries. That said, you can use lookalike audiences to expand in the areas in which you operate.

 

An Example

Let’s say your U.S. based business wants to expand into Spain. You can use your U.S. sourced custom audience as the basis from which to create a lookalike audience based in a specific foreign country. And, lookalike audiences will not include those individuals who are part of your source audience. Your targets will be new.

 

We Can Help

Facebook advertising has proven to be an incredibly successful way to generate business. If your company has committed to this, consider leveraging the value custom and lookalike audiences can bring.

At Notch Solutions, our professionals are well-versed in leveraging social media platforms to benefit your business. We are a Facebook ads manager. Similarly, we can help create your ads and develop landing pages. Above all, we oversee your entire Facebook campaign. This includes leveraging lookalike audiences and custom audiences.

In other words, we help you build brand awareness and get the most value for your advertising dollars. Contact us today to learn more about our Facebook Marketing services.