Newsletters & email marketing is a digital marketing strategy designed to send emails to prospects or leads. However, it’s much more than that. Email marketing is more about building and developing relationships with prospective clients and current customers.
How many times a day do you get emails that you don’t even bother opening? Some of us get dozens of emails every day that we don’t even bother to look at.
Now consider the emails you do open. You know the ones. The clever topic. The catchy one-liner, the enticing deal. The most successful companies out there run effective email marketing strategies, and guess what? They work.