An existing e-commerce business came to Notch Solutions to supercharge their digital marketing. They wanted to increase organic visibility, drive paid traffic efficiently and use social media ads to maximize engagement and conversions.
Client Overview: SEO & Adwords Challenges, Results, Approach, Results & Analysis
Problems
Stagnant organic traffic and inconsistent ad returns. Competition in their niche meant they needed a full service approach to increase visibility across multiple channels and on a budget.
Strategy
Notch Solutions used a combination of SEO, PPC and social media ads:
- SEO:
- Carried out a full site audit and keyword research to optimize existing content.
- Created content to rank for high volume keywords.
- Technical SEO to improve site performance and user experience.
- PPC:
- Launched Google AdWords campaigns for relevant, high converting keywords.
- Managed Performance Max campaigns to get more strategic ad placement and budget allocation.
- Monitored and refined bids and ad copy to maximize conversion rate and competitive CPC.
- Social Media Ads:
- Created social media ad campaigns to increase brand awareness and drive traffic.
- Targeted high intent audiences with lookalike and retargeting.
- Used creative visuals and compelling copy to increase CTR.
Results
The numbers speak for themselves:
- SEO: Organic traffic grew significantly to over 21,000 per month as seen by the steep increase between July and October.
- PPC: A well run Performance Max campaign got 557,000 impressions with a 4.41% conversion rate, 293.78 conversions and total conversion value of $7,598.01 at an average CPC of $0.35.
- Social Media: Paid social media ads increased brand reach and engagement which contributed to the overall conversion uplift.
Summary
SEO, PPC and social media ads together showed the value of a full service approach. SEO built a long-term traffic foundation, PPC and social media ads drove immediate engagement and conversions. This meant new customer acquisition, higher return on ad spend (ROAS) and steady revenue growth.
End
The client grew digitally with Notch Solutions’ strategy. Each channel was optimized for its own goals but aligned to work together.
Transformative PPC Strategies
Transformative PPC Strategies
Boosting Orders and Revenue with PPC with Notch Solutions
Let’s get to the numbers to support the case study. Notch Solutions’ focussed PPC approach delivered amazing results, 557,000 impressions and 6,662 interactions at 1.19% interaction rate. 293.78 conversions at 4.41% conversion rate. Cost efficiency of the campaign is clear from the $0.35 CPC and $7,598.01 conversion value. These numbers prove the team know how to optimise campaigns for maximum reach and return, so their multi-channel approach works.
Why Work with Notch Solutions for Marketing Services?
Work with Notch Solutions and put your digital growth in the hands of a team that knows SEO, PPC and social media. We’ll create a bespoke, data driven strategy for sustained growth, higher engagement and better ROI.
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