Having a high-quality, user friendly, effective website is key to your success in business today. Technology continues to grow in importance and many across the country and around the world rely upon the internet when looking for a business of any kind. That said, driving traffic to your site is critical. More visitors increase your opportunity to close business and help your site’s search engine rankings.
There are a number of very popular social media platforms including Instagram, Facebook, Twitter and Snapchat (with new ones popping up frequently). Because so many individuals use social media regularly, it can play a significant role in driving traffic to your website.
While a well-coordinated strategy will provide your best results, Facebook has been proven to be extremely useful with regard to website traffic. In fact, Search Engine Journal asked “Which Social Network Drives the Most Traffic to Your Website?” And “62 percent responded that Facebook bought in the most traffic to their website.”
Considering Facebook’s popularity (it is the most popular of the social media platforms worldwide), it makes sense to take advantage of its reach to drive visitors to your site. Here are a number of simple steps you can take.
Update Your Content to drive targeted traffic
Nothing attracts and retains visitors more than fresh and relative content. Regularly uploading new blog posts is an easy way to do this. Effective blogs share information on a variety of topics all related, in a way, to your core business. If you do not have a professional blog writer on staff, consider working with one to ensure your content is clearly written, easy to read and search engine optimized.
Make sure your organization’s Facebook pages includes links back to pages of your website. Today, more than ever, people want things to be easy. If they come across your business Facebook page and can quickly navigate to your website, they are significantly more likely to visit. However, if they need to remember your business name and then search for it separately, they are likely going to lose attention. So, make sure you link to your home page, to product pages within posts and to contact pages. You want to encourage those who find you on Facebook to “click over” to your actual site.
Use Images to Gain Attention
Text alone can be boring. However, posts with photos tend to garner much more attention than those without. If you are posting about a new product, share a picture of it. Discussing a recent event? Consider including a video (if you have one). You want to attract attention, and photos and images are a great way to do that.
Consider Facebook & Instagram Marketing
You won’t be surprised to learn that Facebook offers advertising. Depending upon your business, this may be an excellent way to increase website traffic. That said, it may make sense to speak with your web design and marketing company to make sure you understand the parameters. In order to get the best bang for your buck it is imperative to work with someone who understands the platform.
Run A Contest on Social Media
Honestly, sometimes the simplest things work the best. That said, the contest should align with your business in some way. And, understand that there are specific Facebook rules by which you must abide. Once again, your website marketing firm can help you better understand them. In the end, though, contests are relatively inexpensive and easy to run. And, people love the idea of “winning” something. The resulting website traffic can be very valuable.
There are so many ways to leverage social media to increase traffic and improve your business’s online profile as well as its bottom line. Take some time to enhance your business Facebook page (or create one if you don’t have one yet) and use our tips to revamp your profile to benefit your business.
If you are looking for assistance in leveraging your social media pages to drive traffic to your website, contact us today. At Notch Solutions we are well-versed in web design and marketing. We can help you with all aspects of your social media plan.