Search Engine Advertising

Search Engine Advertising aka Search Engine Marketing (SEM) or Google Pay Per Click (Google PPC) allows you to directly display paid ads among the organic search results on Google.

Those utilizing search engine marketing are able to show their ads to Google users who are actively looking for your product or service. By advertising on Google using specific keywords relating to your product or service, you pay a fee every time someone clicks your ad. Pay-per-click advertising is effective because people who actively search on Google reveal a lot about their intent based on their search terms.

At Notch Solutions, our SEM management fee includes the creation, management, and reporting needed in order to run a successful SEM campaign.

Your SEM campaign with Notch Solutions will begin with a kick-off call with a dedicated project manager. On this kick-off call, our team will walk you through our SEM process, including an important conversation regarding your business goals, your competition, as well as expectations.

Execution Of A Google PPC Campaign

If executed properly, an SEM or Google PPC campaign can be wildly successful for your business. In an effort of transparency, your project manager will provide precise reporting. Reports are on a monthly basis to keep you up to speed with results and goals achieved. Additionally, to provide you with our suggested areas of improvement.

The build-out process of a properly executed Google PPC campaign may consist of the many types of advertising campaigns. There are several campaign types available on the Google platform. All of which we provide in your monthly management fee.

Google PPC Campaign Types

• Search: Text ads on Google’s search results page.
• Display: Image ads on relevant websites
• Video: Video ads overlaid on YouTube videos.
• Shopping: Your product listings on Google’s search results page.
• Discovery: Advertising within online feeds
• App: Promote your app on many channels
• Local: Promote your local businesses locations on many channels
• Smart: Simplify your campaigns, with automated Smart campaigns

Google Pay Per Click advertising puts your ads directly in front of users who are actively looking for the product or service that you offer. A well-built Google PPC strategy will put your company ahead of the organic results on the Google SERP (Search Engine Results Page).

When built correctly, a search engine advertising campaign is a phenomenal way to increase your companies brand awareness and brand equity. Importantly, it’s a great way to generate new leads for your business. However, for a PPC campaign to effective, it needs to be paired with an optimized website or landing page. For instance, we offer excellent deals on optimized landing page builds for our SEM customers!

For more information on our SEM campaign management and how it works, reach out to Notch Solutions, South Florida’s trusted WordPress, 3dcart & Shopify experts!

The majority of our Google Ads customers have joined our team after unsuccessful attempts at running Google Ads campaigns. For example, they’ve had little success on their own or with another marketing company. It’s not surprising however, Google Ads can be a difficult platform to understand at times. To sum it up, it’s hard for those without experience to find success. Meanwhile, at Notch Solutions, our team has over 15+ years of combined experience advertising on Google’s platform; we “get” it.

Google PPC seems so simple. To clarify, you bid on keywords you want to go after and get prospective customers to click on your ads. In short, seems simple enough right?

The truth is, Google is a robust platform if you aren’t experienced with it. Likewise, for the inexperienced, it may feel daunting and exhausting and you can waste a lot of money.

Every day we speak with business owners just like you that are in need of Google Ads help who share their horror stories with us. For example, some spend their entire marketing budget with little to no results. Similarly, others simply give up because they simply don’t know what to do.

“Google Ads doesn’t work” are the words we, unfortunately, hear all too often. The truth is, Google does work. You just haven’t found the right company to make it work for you.

Why Notch Solutions?

Most companies sell false promises of more business success than you’ll know what to do with. Notch Solutions isn’t most companies. We pride ourselves on our transparency and the relationships we build with our clients. That’s why so many of our clients have been with our team since our company began back in 2016.

Your monthly management fee includes regular updates to keyword lists, ads, extensions, bid amounts, and more. The best part? We keep you updated every step of the way, you’ll never have to wonder how your campaigns are going because we actively provide you with updates.

What our clients appreciate most, is our transparency. Are we experts in SEM? Yes. Can we deliver you results? Absolutely. But if we come across an issue that we feel will hinder your success, rather than burying it under the rug, we bring it to your attention right away.

Most of the marketing companies out there will lock you into contracts and keep taking your money every month whether you get results or not. As I said, we aren’t most marketing companies. At Notch Solutions, we believe our results speak for themselves, which is why we never require contracts.

Contact Notch Solutions Today

If you’ve struggled with managing your Google Ads in the past, have had little success with other marketing agencies, or are curious about whether or not Google Pay Per Click is right for you, call the SEM experts at Notch Solutions today!