In today’s digital world, competition is higher than ever. Businesses that focus on Search Engine Optimization (SEO) have a higher chance of success long-term, instead of those who just focus all efforts on paid traffic. A well-balanced strategy of organic traffic and paid traffic is key to maintaining a business and bringing in new business. However, some companies view SEO as a short-term strategy rather than an ongoing investment. Notch Solutions’ case study tells us why continuous SEO and cutting it off too soon can have repercussions.
Client Overview: A Journey to SEO Growth
In February 2024, a client signed a collaboration with Notch Solutions with a goal of improving organic search presence, keyword positioning, and generating increased traffic. For a period of several months, its website saw constant and significant development, reaching peak performance in October 2024.
However, in November 2024, the client opted to cancel their SEO plan. What happened after? The results were almost immediate – and not in a positive direction. Their organic traffic crashed rapidly, and it revealed that SEO is not a one-time fix but an ongoing strategy.
SEO Growth Phase: February – October 2024
When Notch Solutions took over the client’s SEO strategy the initial months were focused on building a strong foundation. SEO is a long-term investment and early stages often require patience before results show up.
Key SEO Techniques Employed:
✅ On-Page SEO – Optimizing Meta tag, site structure, and keyword relevance for search ranking improvement
✅ Technical SEO Optimizations – Optimizing site performance, mobile usability, and search engine indexing for enhanced search performance
✅ Content Creation – High-quality, keyword-enriched content for organic search attraction
✅ Backlink Building – Creating high-value, high-quality backlinks to establish domain authority
By June 2024, their organic traffic began to climb, and by October 2024, their highest traffic levels and best keyword rankings were achieved. This growth phase reinforced a crucial point—SEO requires patience, consistency, and ongoing effort.
The Drop Off: November 2024 – February 2025
Despite reaching record volumes, in November 2024, the client chose to stop SEO activity. Not surprisingly, volumes and rankings collapsed overnight for a range of reasons:
🔻 Loss of Fresh Content – Google prefers websites with regularly updated new and relevant information. With no updates, organic rankings will start to plummet.
🔻 Backlink Stagnation – Consistent development of links is important. Once it stops, competition sets in.
🔻 Algorithm Changes – Search algorithms update regularly. With no constant SEO tweaks, naturally, rankings drop off.
🔻 Competitor Activity – Companies that keep investing in SEO naturally outpace companies that discontinue investing in SEO.
By February 2025, the client’s organic traffic had plummeted, proving that SEO is an ongoing process—not a one-time project.
Key Takeaways: The Long-Term SEO Commitment
📌 1. SEO Takes Time – The client’s success didn’t happen overnight. It took months of consistent effort before they saw any growth.
📌 2. Stopping SEO Has Consequences – SEO progress can take months but rankings decline much faster when optimization stops.
📌 3. Ongoing Optimization is Necessary – SEO is dynamic and requires continuous adjustments to stay competitive in search engine rankings.
At Notch Solutions we emphasize the importance of long-term SEO strategies. If the client had continued their SEO efforts they would have sustained and even improved their rankings instead of dropping dramatically.
Don’t Let Your Rankings Drop – Invest in Long-Term SEO Success!
If you’re looking for sustainable SEO growth don’t stop too soon. Notch Solutions can help your business rank higher and dominate search engines.
📈 Ready to grow your business with expert SEO strategies?
📞 Contact Notch Solutions today and secure your spot at the top of search results! 🚀