Shopify SEO Experts
Online stores have become one of the main sources of goods for people. Brands are also now focusing on their e-commerce websites to meet the demand of their target consumers, using different platforms like Shopify to build their online presence.
But with numerous brands going on Shopify to build their online stores, there is bound to be competition. Businesses should constantly adapt to effective strategies and methods to not get left behind.
Are you a beginner in SEO? Here’s what you must know and how it can help improve your Shopify store:
Why is SEO Essential for Shopify Store?
SEO is the process of optimizing a site through different methods to rank on Google search results. That’s done to improve the number of people seeing the site link when they look for the relevant keywords.
SEO benefits not just a brand’s site traffic but its profit, too. Stores get twice as much traffic on their sites when they rank higher in Google SERPS (search engine results pages). Yes, higher traffic isn’t the direct cause of improved profit, but there’s a correlation.
With more traffic comes more customers that will purchase something from your store and add to your sales.
Add Keywords to Your Shopify Store
The following factors can influence your ranking:
⦁ Optimized website content and structure
⦁ Domain name age
⦁ Engagement-based website authority
⦁ Natural links leading to your page from other sites
The last three are difficult to control, particularly if you are only starting. The first part can be done through good keywords on your website. When selecting one, specific factors must be considered, such as what your competitors are ranking high on and the types of keywords to target.
Another thing to remember when selecting keywords is if particular ones are simple to rank on. For instance, many shops utilize the long-tail form because it is more targeted and specific. Moreover, it’s easier to rank due to low competition.
Still, shops should consider the buyer’s search intent or why they are looking for that phrase. Whether the intent is commercial, transactional, or navigational, your target keywords must match your website’s content.
Use SEO to Home, Collection Pages, and Product
The ideal way to apply SEO on your Shopify page is to utilize keywords in the following:
⦁ Meta titles – The search engines will check your title tag and content to see if they match.
⦁ Meta description – It’s a summary of what your content entails and could be seen under the meta title when the page shows on your search results.
⦁ Page content – Try to use unique, readable content with the keywords integrated effortlessly.
⦁ Image alt text – As the search engine could read the text but not images, alt texts are needed so they can be crawled.
So, whether you are looking for something as basic as a free tutorial on setting up a curbside pick-up or want a more involved professional to move your entire business online, Shopify marketing experts are always there to help you. If you need a Shopify marketing expert to take your business to the next level for lead generation, increase revenues, or optimize your conversions then reach out to us now FOR A FREE CONSULTATION!