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Words matter. Literally words, as in content matters. This statement is important to understand, especially today when much of lives, on-line, focus on the visual perspective. While an attractive and easy-to navigate website is important (you want your on-line visitors to be captivated), your content (what is written on your site) is equally as important. 

Website usability is on of the most important aspects of website and eCommerce store. Making it easy for customers to navigate your website can literally make or break your business. Imagine walking down an outdoor shopping plaza. The plaza is filled with high-end stores. The windows showcase their best products, giving potential clients an idea